Thought leadership

made simple

'Done for you' and consulting services for technology companies

Successful thought leadership is when the right people:

1. take you seriously,
2. want to learn from you,
3. want to work with you.

Notice: only the right segment of people. Not everybody.

Successful thought leadership is human, targeted, iterative, and based on building trust in small steps while delivering unique value.

Bad thought leadership strategy makes you talk all about you and your company. It'll push you to get content -- any kind, never mind longevity -- on "top" publications at any cost.

Bad thought leadership places a low priority on building trust. It's generic, scattershot, and heavily reliant on luck.

Which will you choose?

About us


Two of us. Plus advisors and collaborators.

Harry Red
Harry helped many technology companies build thought leadership. He wrote extensively about entrepreneurship and innovation on Entrepreneur.com, The Huffington Post (brought on board personally by kind Arianna herself back when she ran the place), Fox News, and elsewhere -- including a number of front page feature stories. He serves on the advisory board of multiple R&D-intensive companies.

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Alistair Brett
Alistair has over 25 years of hands-on work in 15 countries with universities, research institutes, and national and regional governments creating innovation ecosystems. He is a senior consultant to the World Bank Group on science, technology, and innovation where he has advised on technology development and commercialization strategies. He served on the Advisory Board of the (US) Federal Laboratory Consortium for Technology Transfer and holds a Ph.D. in Theoretical Physics.

LinkedIn

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So, when shall we start?

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